Problem: Create an updated logo for the Fresh Co. food brand, appearing at Firefly Music Festival. The logo should have a modern and clean feel, while still appearing fun and colorful.
Solution: I created a logo that pulls in various ingredients that are used in Fresh Co.’s dishes. I chose a modern sans-serif typeface that balanced the weight and style of the simplified food items, and bright colors to reflect the freshness and quality of the ingredients in Fresh Co.'s dishes.
