Problem: Create an identity for The Great American Bacon Festival, a festival celebrating bacon, featuring tastings of gourmet bacon dishes, and unlimited bacon. The identity shouldn’t feel “BBQ-esque” and should have a sophisticated feel.
Solution: I created a logo that pulls in the “American” aspect of the festival, while also including imagery that ties in pork & bacon, without losing a feel of sophistication. I also worked on the website design for The Great American Bacon Festival, as well as print and digital marketing materials, and dedicated email blasts. I acted as Visual Brand Manager for The Great American Bacon Festival, making sure that all visual aspects of the brand remained consistent.
